Building brands, crafting

design, and creating content
that gets businesses noticed
and people inspired.



I'm so glad you are here.

hey there ... im farzana.

I am a digital designer and creative leader with a focus on visual identity design, branding, and  engaging and growing online and social communities, while cultivating a meaningful and positive brand presence. With a background in both marketing and communications, and graphic design, I understand the importance of the larger scope and context embedded in design.

Knowing this, I focus on crafting meaningful and relevant design solutions that resonate with
its audiences by getting to know them and understanding their needs.

I have a serious love for all things culture, fashion and of course branding and typography (those cursive O’s, good god)! I am a coffee guzzler with a sweet spot for chocolate and a die hard affection towards cheese. The ocean captures my heart every time and chasing the sun always leaves me breathless. I love spending time outdoors, balanced with a binge session of anything on Netflix and am currently learning even more about digital marketing, analytics, and SEO.

Creative Process

Image by gaspar manuel zaldo

In this initial phase of the process I want to learn more about your business. This is the part where you tell me all about your vision, your audience, and your long term goals. We will discuss your schedule and your budget as well the overall scope of your project.

This phase helps us uncover who you are, who your audience is, and any potential opportunities. These insights and research will help drive the design decisions and navigate your strategy.

Let's figure out where you stand so that we can work together to get to where you want your business to be.


Image by Prophsee Journals



Get excited because this is the part where it gets FUN! My clients always come first and I work in a problem/solution mindset and create a fun and seamless experience every step of the way. Using the discovery devices above, my creativity, and your vision; this is where the ideas come to life. I'll create a design proposal  with a mood board and some sample designs and we will work through until we have a concept that embodies your brand aesthetic and meets your goals.

Image by Tyler Nix

Once we have your concept finalized, you are ready to launch and share your design with the world. I will prep everything for you and pass along all relevant files. Congratulations - its launch time!


let's collaborate

Got a project?

Shadow on Concrete Wall


500 Terry Francois St. 
SF, CA 94158

I see design as a very valuable tool for igniting positive change, creating a dialogue, and transforming mindsets and communities.

Let's Talk

Let's Connect

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“Farzana contacted us through our website to ask if she could do some design work for Backpack Buddies for a school assignment. We meet with her shortly thereafter to discuss the project. She was extremely knowledgable and friendly in her approach. Her work was done in very professional and timely manner. We absolutely love what she did for us and would highly recommend her for further projects.” 


—  Joanne and Emily-Anne Griffiths,
Backpack Buddies Founders