Art Direction, Graphic Design, Illustration
Client: alive Publishing Group
Project objectives: A new space was allocated for the company gym and they wanted a mural created to liven and brighten up the workout space.ate a recruitment piece used to inform international students about KPU as a viable education option and to help recruit prospective international students
Design solution: I wanted to use bright colors bring life to and breathe some energy into the space. Being that it is a place where people workout and do good for their bodies and mind, I focused on uplifting, positive and aspirational messages that would inspire people while working out. I wanted them to smile when they read the messages on the wall and feel empowered about what they were doing in the gym and push themselves to work harder.
Deliverables: Two wall mural designs