Re-branding, Graphic Design, Logo Design, Print Design, Digital design
Client: alive Publishing Group
Project objectives: To rebrand and revive the current alive Listens materials for a recruitment push.
alive Listens is our state-of-the-art online research portal made up of a grassroots group of dedicated natural health advocates. alive Listens engages consumers and produces in-depth results, allowing us to foresee trends, challenges, and opportunities.
Design solution: I suggested an overhaul for the alive Listens brand and thought a refresh was necessary while working towards our recruitment push. The leadership team didn’t want to veer too far away from the green and purple colors and their speech bubble and wanted that to stay in the logo. Challenge accepted! I presented several logo options that encompassed the speech bubble icon in cleaner and more modern way and the one you see is the one that we proceeded with. I replaced the stale vector graphics with a photo of a real person to be more inviting and convey more realism and authenticity. The palette was updated with a lusher more trustworthy library of green, deep purple, navy blue and white. The fonts too were refreshed to reflect an innovative and modern feel.
Deliverables: A revised alive Listens brand including a logo, new color palette and fonts, a booklet, magazine ads, postcards, web ads, social stories and posts, digital artwork, one page sell sheet, a powerpoint presentation, and a landing page.