Art Direction, Graphic Design, Publication Design, Editorial Design
Client: KPU International
Project objectives: Create a recruitment piece used to inform international students about KPU as a viable education option and to help recruit prospective international students
Design solution: I worked closely with the International Office to create a magazine style book. This is the major recruitment piece that is used to by the department in overseas recruitment of prospective international students to KPU. The magazine style book highlights our beautiful province and popular things to do in our city, student, faculty and alumni success stories, our innovative programming, student life, the cost of living and the application process.
This publication aided in filling information gap for the department and recruiters to prospective students and has been very well received locally and internationally. Marketing studies conducted shows a significant increase in conversion of prospects to students since the production of this publication.
Deliverables: A recruitment booklet